Lyrical
Improving Lyrical’s database, increasing volume and quality.
Challenge
Lyrical had a large database however it didn’t necessarily include the right data. They had 152,000 records but only 60,000 emails.
What we did
We did a full audit, data dedupe and cleanse – followed by carefully targeted acquisition and augmentation of data which allowed marketing to maximise newsletter opt in rates and show registrations and show attendance
Outcome
A fully compliant and secure database with higher quality data. Better understanding of who is in the database; where, how and why they came to be in the database. 1 year later their database has now grown to 368,000 of which 114,000 include emails.
Tech Stack
SQL Server
Zapier
Cognism
What's next?
Make the data work harder and smarter. Further analysis of data performance.
